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Save a Sword-and-Sorcery Legend

Rescue Imaro

I just got word that Nightshade Books is going to be cancelling its reprint of the Imaro series. The sales have been disappointing – I can only assume that’s because word, somehow, didn’t get out about the books. Charles Saunders' Imaro is one of the most important sword-and-sorcery characters to walk onto the scene after Conan himself.

 

Here’s what I said about him in a recent history of sword-and-sorcery article I wrote with some help from Robert Rhodes:

 

Imaro was the first important black hero of sword and sorcery. The three Imaro novels and a set of related short stories breathe with atmosphere, so much so that the setting is a character unto itself. The customs, people, and places feel real. While the supernatural and fantastic stalk this world, Saunders’ storytelling skills present even the ordinary features of his setting, from savanna to jungle, as vivid and new. Tie in Saunders’ skilful world-building with his taut action and suspense scenes and you have an explosive mix, one that Lin Carter was quick to recognize, printing Imaro tales in several volumes of The Year’s Best Fantasy and Horror anthology series.

Born the son of mixed parentage in a warrior society, Imaro longs always for acceptance, although when he finally earns it his own pride sets him on another path. A mighty warrior, at heart Imaro is a decent, loving man who hides behind a wall of stoicism he’s built both to protect himself during his troubled upbringing and to endure the horrors he’s faced. Most other sword-and-sorcery heroes are rogues born with wanderlust. They’re fascinating to see in action but aren’t necessarily people we’d care to meet. Imaro, however, is honestly likable.

 

Disastrous marketing decisions killed the Imaro series back in the '80s. Now it looks like poor market penetration is going to kill it again, and may already have done so. And that means that two never-before-published Imaro novels and any kind of collection of Imaro short stories won’t be seen.

 

Now I can’t speak for all of Black Gate on this particular issue, but speaking for a moment simply as Howard Andrew Jones minus his editing hat, GO BUY THESE BOOKS. If you like sword-and-sorcery, GO TO NIGHT SHADE AND BUY THESE BOOKS. Maybe we can still save Imaro!!! Do NOT delay!!!

Archon/Nasfic

So here's what I'd been planning to post about before I got the bad news this morning. I didn't get to do this sooner because I've frankly been trying to re-earn some spousal goodwill points after being gone for four days. 

The convention was fun as usual: John and I had a good time. A steady stream of visitors dropped by the booth to look over the magazine, and most of them picked up at least one issue -- many more subscribed, and some even purchased entire runs of the previous issues! We showed interested parties the unbound copy of issue 11.

In between various panels Steven Silver and Rich Horton dropped by and helped out at the table. Both men have contributed to the magazine and it was a pleasure getting to know them. The little shop at the convention center sold surprisingly good soup, which I lived on during the day, and then John and I would head out with whoever was around in the evenings to grab dinner. The first night we drove into Collinsville, away from the crowded restaurants near the con, and stumbled upon a nice Chinese place -- the only open restaurant in town, so far as we could see. The next day the nearby places were even more crowded, and John and Steven and I were joined by Gordon van Gelder and David Marusek, who didn't actually complain about my awful direction sense as I tried to find my way back to the Chinese restaurant.

Saturday I snuck away from the booth long enough to try out Richard Hatch's new role-playing game, The Great War of Magellan. His Captain Apollo had been one of my childhood heroes, so it was pretty nifty when he sat down beside me and joined the game. 

There was a flurry of sales at the last minute on Sunday, so I hung around later than I'd planned (I couldn't abandon John when the booth was so busy). Thank goodness Steven was there to help out as well.

I'm a relatively recent convention attender. It still strikes me as pretty amazing how approachable most of the industry professionals are. I've looked up to many of these people for years, and it can feel a little surreal to find yourself in casual conversation with them.



 

Comments

This is a bummer about Imaro. I just ordered The Quest for Cush last month.

I wish Night Shades had some way of highlighting its more economical volumes. The Imaro books might have done a little better if people browsing the website had some way of realizing that these were $14.95 trade paperbacks, as opposed to the $40-$50 hardbacks Night Shades is so (justly) famous for. Or maybe I have it completely backwards, and there should have been 2 or 3 Imaro omnibuses instead of a series of trades...

Imaro is indeed a likable hero, and his world is fascinating--vivid and deep, the sort of place that's totally beyond the horizon of most sword-and-sorcery.

I should have added

Sounds like NASFiC was fun! I've never been to a con but John's stories about lingerie-wearing knife-throwers had me strangely intrigued.

paulmc

dammit

That would SUCK.

I hope they at least do the third one, to cover the ones originally done by DAW.

As for "market penetration", I have only recently seen NightShade Books at my local Borders. I don't know that NightShade were even *in* the chain stores when Imaro was reprinted. They should send them out to the retail chains and then decide on Imaro's fate. He might get more traction in the store.

Re: dammit

Hey Paul,

As of now, there are not plans to do the third, let alone the two that no one but Charles himself has ever seen, or the book that would collect all the short stories that are scattered in hard to find places.

Re: dammit

We were in the chains prior to Imaro. Both B&N and Borders stocked Imaro. Based on sales (and returns) of the first volume, both chains took significantly less copies of the second volume, also with sizable returns.

It's not like we didn't try, guys.

Jason

Re: dammit

Thanks very much for dropping by, Jason, and for making clear exactly what was happening. I don't think anyone here was ready to lump you in with "the bad guys." It was my hope that word could be spread to those who hadn't heard of the books, or who had heard of the books but hadn't yet purchased them, so that they knew they'd best get a move on if they wished to see any more of Imaro. I really wish it had worked out differently.

What's the definite number that need to move for it to be worthwhile to do more?

Any chance of offering PDFs of future volumes, or print-on-demand, or... something?

I'm grasping at straws here, I'm sure. I just really like Imaro.

Thanks again for visiting.

Howard
I've had these books on my Amazon Wish list forever and I assure they will be purchased when I get my first paycheck this school year! I've also posted a link to this on the ASOIAF Board in hopes of stirring up some interest!

(Anonymous)

Arrgh

Really unjust about Imaro.
Night Shade is just starting to get market penetration itself, putting its newest titles into the chain stores. You'd think they'd give old Imaro, unique and vital as he is, a chance to make it on the big stage.

They might try a dramatic re-packaging of the next volume in an attempt to grab some fresh attention.

There is no other series like this.
It's just not right.

John Hocking

Re: Arrgh

We've been in the chains for two years. The chains stocked both volumes of Imaro, they just didn't sell very well.

(Anonymous)

Re: Arrgh

Hey Nightshade, thanks for showing up on the blog and talking straight with us.

This is bad news and it makes me unhappy, but your up-front attitude about it will kill rumors, and shows real class.

John Hocking

(Anonymous)

Re: Arrgh

I, for one, have come too late to Imaro's rescue. I read a review a month ago (on BG website) and that was my introduction to the character. In usual procrastinating fashion, I held of checking the books out for myself.

Daniel

(Anonymous)

To the Rescue?

I came in to the rescue with my blade of plastic waving, swiping this way and that. Alas, I don't think my order of both volumes will save Imaro. Oh well.
I've done my part... eagerly awaiting my copy from amazon. Imaro looks like my kind of fiction, and I'd love to see more of it, so hope my small contribution helps!

(Anonymous)

ordered finally

I finally was able to order the two IMARO books--hope they're as fine a read as you guys say. Perhaps if NightShade doesn't print the other two books, Wildside Press will?