You are viewing bg_editor

Black Gate 4

Facebook

So I see that other magazines are on Facebook, and I was debating the creation of a Facebook page for Black Gate.

To be honest, I'm still not sure what purpose Facebook really serves in my life. I do like that I'm occasionally in touch with old friends and school chums, and when one of us says something it's almost like we're all gathering around the water cooler to comment on something nice or to commiserate on something challenging.

As to Black Gate, well, the site itself gets updated almost every day, so what would I be posting on Facebook -- hey, something new is up? Well, duh; it's pretty easy to see that. The other option is to just create a Facebook page for people to mark as fans and to do little else with it, but then the page would look abandoned and I don't want it to look as if Black Gate is non functional.

What do y'all think? I'm still inclined not to create the Facebook page, as I'm frankly too busy for what I'm doing already. Is there some greater purpose to it of which I'm not aware? I'm not saying it's bad for a magazine to have a Facebook page, I'm just not sure  Black Gate needs it.

Comments

I think the greatest advantages of a Facebook account for a magazine are:

1) The reach of Facebook is so huge that it can very well bring the magazine to the attention of people who normally might not have heard of it

2)It offers a quick and easy way for fans of the magazine to socialize with each other and the magazine's staff

3) Sometimes folks aren't interested in reading every detail about the magazine that might be on the website. Facebook offers a means to give them the streamlined version. I thought it would be a chore maintaining a Facebook account for RoF, but in all honesty it's just a few extra minutes out of my day.
All good arguments -- thanks for sharing. With your note I was already starting to tip toward making it happen. I especially was grateful that you mentioned that maintenance time was pretty low.
For some it is the ease of reaching the information when they are getting their daily dose of other information. I mean I might stop in on a website for a particular company/magazine/author once a month, but I'm on facebook daily.
Alright -- that's true, and something I hadn't connected. I, too, check Facebook every day, but only drop by here once or twice a week. Thanks.
Need? Probably not, but it can be beneficial and it doesn't require much effort. We've definitely picked up a few readers from our involvement there.
Thanks for letting me know. Extra readers are a good thing!
I think it would be worth it. For one thing, through networked blogs you get automatic updates -- so the day-to-day postings are pretty hands free (for an example look at my facebook page, all the blog updates are automatic).

Another thing the facebook page and updates give you is a bit more of a community building sort of thing. Plus, the potential for something to 'go viral' on facebook with a simple string of reposts is pretty nice.

I'd be happy to help manage it, its something I'd like to learn more about.
Thanks Bill, you're on. Let's figure out how to make it work.

(Anonymous)

I think BG would benefit from a FB page. Just my vote. Its updates can be both from this page and the main site, and some of the sff forums could be ported over.

Facebook can be a nice aggregator with the added benefit of building audience. I don't think you'd have to babysit terribly much, but you could throw up the occassional one or two line facebook "exclusive" (i.e. pub deadlines and shipping dates) just to draw more eyes.

I'd be surprised if circulation didn't at least see a small uptick, and I don't think it would be a time suck for you, especially if you set it up right from the beginning.
Thanks; I believe you're right. Building audience is always good, and if, as Douglas says, it doesn't take that much maintenance, then why not? Hopefully Bill and I will have something up and running in a week or so.

Thank all of you for your advice-- I appreciated it very much.